Private Marketplace Enrollment for 2026 Individual and Family Plans

Jan. 21, 2026

There is still time for consumers shopping without a subsidy to enroll in a private market plan. You can quote and enroll clients using the Shop & Apply link on My Business Manager (screenshot below).

Applications submitted now through Jan. 31, 2026, will receive a Feb. 1, 2026, effective date.

Private Marketplace Enrollment for 2026 Individual and Family Plans

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